Low-cost demand response for hospitality

Turn hotel fridges & ice makers into a flexible energy asset.

FlexFridge uses smart plugs and temperature-aware control to gently shift when in-room refrigerators and ice machines run – cutting electricity costs and supporting the grid without guests ever noticing.

No equipment replacement or room downtime

Works with existing mini-fridges & ice makers

Designed for hotel & VPP partnerships

🚀 Join the pilot list ▶️ See how it works

Who it’s for: hotel owners & operators, utilities, and VPPs looking for new sources of flexible load.

How FlexFridge works

FlexFridge is a simple layer on top of the equipment you already own. We connect hotel mini-fridges and ice makers to the cloud using smart plugs and then coordinate their run cycles based on grid conditions, time-of-use rates, or demand-response events.

For hotel owners & operators

Plug existing fridges and ice machines into FlexFridge-enabled smart plugs.
We learn each device’s normal cycling and safe temperature range.
During expensive or high-stress grid periods, we slightly shift compressor start times.
Guests still get cold drinks and full ice bins; you get lower bills and new incentive revenue.

Low disruption Capex-light Aligns with ESG goals

For utilities & VPPs

Unlock a new, thermally buffered load class: hotel fridges & ice machines.
Issue event or price signals via API to thousands of small devices.
Aggregate & verify performance with per-device submetered data.
Support grid stability without asking guests to change behavior.

Appliance-level DR Portfolio-friendly Scales across chains

Why fridges and ice makers?

In-room fridges and hallway ice machines are always on but rarely optimized. They have built-in “thermal storage” – meaning we can pre-cool when power is cheap or clean and coast during peaks without affecting the guest experience.

Mini-fridges

Nearly every mid-size room has one, but few are monitored.
Loads are small individually but significant in aggregate.
Short, frequent compressor cycles are ideal for small shifts.
Perfect match for hotel corporate sustainability initiatives.

Ice makers

Higher-power compressors with large thermal mass in the ice bin.
Can pre-freeze ahead of known peaks (e.g., late afternoon).
Short pauses during DR events barely move bin temperature.
Creates measurable, chunky load reductions without guest impact.